But as you can see, I have much more data coming into the GKP for my active account vs. I'm running a very limited ad campaign in my active account. You can see how account status affects the data the Keyword Planner provides in the screenshot below. This is the PPC equivalent to Google Analytics users seeing the disappearance of their organic search term data. For the last several years, Google has been scaling back the amount of data they'll share with advertisers that are inactive. Once you've created a Google Ads account, you'll be able to use the GKP – but your access to data will be limited in a new account. How your advertising status affects your access to keyword data Just make sure to turn it off right away.Įven though Google requires you to input your payment details to use their keyword tool, you won't incur any charges if you never run live ads. A paused campaign won't appear in live search results or cost you any money. You can set up an Ads account and pause your first ad campaign (which Google forces you to create in your brand new account). However, that doesn't mean you have to be running paid ads to get access to this tool. You have to have a Google ads account to use the Keyword Planner. How to Get Started with the Google Keyword Planner And how to use the GKP's forecasting tool to target your advertising strategy.How to use the Keyword Planner's data to forecast ROI, instead of return on ad spend.Some under the radar changes in the newest version of the Keyword Planner.How to use the settings and filters in the GKP to focus your keyword list.A hack you can use to get more keyword data in your GKP results.How the status of your Google Ads account can affect your access to keyword data.How to use Google Keyword Planner for free.In this guide, we'll review how to use the new GKP, as well as where to find all the essential settings in the new interface.įollow along with our GKP Deep Dive as we look at: With a healthy dose of skepticism about Google's “simpler, better” conjecture, the Jeffalytics team recently dissected the new Google Keyword Planner (GKP). Which begs the question: should you be concerned about the latest Google Keyword Planner update? When it comes to keyword research, which is the lifeblood of your PPC advertising and SEO campaigns, simpler technology rarely delivers better results. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to do an in-depth overview of the shiny new Google Keyword Planner upgrade. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner.īig G dubbed the new Keyword Planner a “simpler, better” version of its former self. Google's rebrand of AdWords to Google Ads is complete.
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